Kathryn B. Mallory (Katy)

Decatur, Georgia 30033

770.403.9850                                                                                                                                                                    katy.mallory@gmail.com

 

Professional Summary

Detail-oriented communications professional with strong business-to-business, employee engagement, integrated approach marketing and communications, writing and account management experience—in both creative agency and corporate environments. Skilled, zealous and experienced in planning and executing projects around diverse audiences’ needs.

Work Experience

UNBOUNDARY,  Atlanta, GA                                                                                           July 2008 – July 2009

Strategy and design agency specializing in corporate identities, marketing and communications, culture strengthening messaging, reputation, corporate sustainability and Web development.

Account Manager, FedEx Corporation

• Developed internal and external communications focused around FedEx and increasing awareness of its role in driving the global economy and improving the livelihoods of people, businesses and nations; projects included print, Web, microsites
• Oversaw project management and custom publishing of the FedEx flagship thought leadership publication (with a reach of more than 40,000 global C-suite executives, analysts, policymakers, academics—plus FedEx communicators and sales) with responsibilities including managing client interfacing, strategy, budget tracking, content development and design/photography 
• Identified opportunities to repurpose magazine content and create new complementary material, resulting in new articles and digital pieces for FedEx.com and case studies for Sales 
• Drafted multi-channel, comprehensive promotion plans for the FedEx magazine, portions of the FedEx Web site, a Sales and Communicators messaging-driven microsite and a global Gen Y essay contest
• Managed budgets totaling more than $700,000, drafted creative briefs and proposals, created estimates, developed launch plans, managed third party vendors and copywriters, led internals and worked closely with production, traffic, design and interactive media departments

ROCKTENN COMPANY,  Norcross, GA                                        June 2005 – June 2008

A $3 billion leading manufacturer of consumer packaging, merchandising and point-of-purchase displays and paperboard.

Corporate Communications Specialist  

• Worked directly with senior management on employee engagement, public relations, change management, marketing initiatives, mergers and acquisitions and investor relations 
• Handled two annual reports, with responsibilities including copywriting, analyzing financials, incorporating leadership’s strategic vision, collaborating with all divisions’ Marketing teams, art directing photography, managing third party vendors, serving as Sales liaison, overseeing print production
• Served as editor, copywriter and project manager for RockTenn’s employee magazine (distributed three times/year to more than 11,000 employees in three languages); conducted random sampling surveys to better understand the readership, made adjustments to content based on employee needs and improved the business impact of the publication 
• Managed creation of company-wide onboarding video (hired talent, wrote and edited script, collaborated with Marketing departments, secured b-roll footage, managed video shoots, managed intellectual property rights, supervised the editing process)
• Executed numerous other collateral such as acquisition-related communications, electronic newsletters, HR conference materials, quarterly meeting agendas and presentations, CEO and management video messages
• Identified a need for field employees’ voices to be heard, implementing a plan allowing them greater access to leadership and policy makers at the corporate office level  
• Managed, mentored and trained a communications college student for a summer internship

WATCHDAWGS, INC.,  Fund raising Director, PR Chair                     2001 – 2004

Wrote press releases, called on sponsors, planned and executed fund raisers, created recruiting plans to increase volunteerism
and awareness and volunteered during nightly operation for the student-run, safe ride home, not-for-profit organization

MEADWESTVACO,  Marketing and PR Intern                           2002  

Wrote copy for Web site revision, translated trade-specific terms into layman’s glossary and analyzed packaging test data

WUOG CAMPUS RADIO,  On Radio Personality, Top-of-the-Hour News Broadcasts                2001 – 2002 

Researched the AP wire for stories, abbreviated news into interesting snippets and delivered on-air broadcasts

Education

The University of Georgia,  Athens, GA               May 2005  

Bachelor of Arts and Journalism in Public Relations (Minor: Anthropology)

Overall GPA: 3.45; Major GPA: 3.53

Professional and Community Involvement

Junior League of Atlanta member and volunteer         2007 – present 

HERO for Children “HERO for a Day” volunteer         2005 – present 

International Association of Business Communicators (IABC) member                         2005 – 2008 

Speakeasy “Speak and Get Results” graduate               2008

References

References from Unboundary and RockTenn available upon request.